What We Do

We help smart people create tailored digital products including apps, websites, and e-commerce.


  • Complete Design & Development
  • Custom Apps
  • TYPO3 Integrations
  • e-Commerce Solutions


  • Mobile-Optimized Design & Development
  • Responsive Sites
  • iPhone/iPad Apps

Core Values

  • We believe in partnering with clients. We respect our clients, and we only work with clients who respect what we do. We are partners with different skills, but we are partners.
  • We are problem-solvers. Our job is not to make something pretty. Our job is not to make a website or create an app. Our job is to solve the client’s problem.
  • We aren’t cheap. There are no shortcuts to the right solution, and we don't even try to find them. We'd rather spend our time finding the perfect solution and sweating details for clients who care more about long-term craftsmanship than short-term discounts.
  • We don’t strive to be efficient. We are not a factory, and we don’t churn out websites like one. We work with a small number of clients every year, and we spend plenty of time in discovery and design finding the best (not the fastest or easiest) solutions.
  • We know deadlines matter. We don’t create arbitrary deadlines or agree to impossible timelines. We rely on our process and client needs to set realistic milestones, and we hit each one on time.
  • Custom development is a core strength. We won't reinvent the wheel, and we love a good CMS, but we will get our hands dirty. We build websites plugins or whole apps for our clients because it's worth the investment to have the best solution.
  • It's not about the tools. We’ve built websites in a dozen systems and languages. We've built mobile apps using Apple's toolkit and the newest cross-platform frameworks. What makes us successful is a passion for craftsmanship and proven processes for solving problems.
  • We deliver designs, not options. We don't believe in an arbitrary number of real solutions to any problem. During the design process, we explore tons of possible solutions and whittle them down ruthlessly until only the best survive. The solution (or solutions) that make it through are shown to the client.
  • We hate the hourly rate. We like to work on whole projects, and we don’t believe that hourly (or daily) rates are the best model for us or the client. Our work is done when we’ve delivered the best solution - not when an arbitrary number of hours has elapsed.

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Featured Project

  • Client: Cedar Lake Christian Assembly
  • Goal: Online rebranding and updated usability
  • Branding Partner: LivingStone Designs
  • Delivered: A responsive design, developed in TYPO3 CMS 6.0 with custom content elements and modified plugins for the editors
  • Case Study: Jeremy’s blog
  • Link: CedarLake.net
Cedarlake Screenshots

Our Story


After working in-house for ministries and software companies for years, I (Jeremy) needed to reach out and work with more clients than I could as a part-time freelancer. At the beginning of 2012, I created a new kind of studio, Craft+Story, to focus on joining quality craftsmanship in design and development with compelling storytelling for the web and mobile devices.

Bio Pic

About Me

Craft+Story is still young, but I've been doing development and design with corporations, startups, and ministries since 2001.

I was originally a software developer and engineer, but I always loved the challenges that came with working inside the browser. After studying programming and teaching myself basic web design and development in college, I got a job for a small agency where I learned about content management systems, shopping carts, and running servers from a true mentor.

After a few years in the wilderness of client and in-house work, I went to work for a ministry, Generals International, where I spent over six years building a web department and learning how to think more strategically to realize bigger and crazier goals. During that same time, my blog, pocketrevolutionary.com, got some attention, and I was privileged to write a book, TYPO3 Templates, and get more involved with the TYPO3 community through conferences and helping with the launch of the new TYPO3.org.

In 2010, my friends and I launched and grew a small multidisciplinary agency for small businesses and ministries. I learned how much I really loved solving business problems, but I needed to specialize in the web and mobile. After years of helping to grow the Generals web department and the agency, I left to create a new kind of studio dedicated to craftsmanship on the web and mobile devices.

Jeremy Greenawalt

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Contact Us

If you'd like to work with us, you can fill out the handy automated form below or just send an email to hello@craftandstory.com with some information about your project.

We are currently accepting clients for Summer 2014.

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